Cookie Policy

Last updated: 19.11.2025

1. Introduction

This cookie policy explains how Pearl Smile GmbH (“we” or “us”) uses cookies and similar technologies on our websites www.pearlsmile.de and www.pearlsmile.com (including all subpages).

In addition to this policy, please also refer to our privacy policy, which explains in detail how we process personal data.

2. Controller

Pearl Smile GmbH
Adersstraße 21
40215 Düsseldorf
Germany

Phone: +49 (0)211 416 670 89
E-mail: inquiries@pearlsmile.de

Websites: www.pearlsmile.de / www.pearlsmile.com

3. What are cookies and similar technologies?

Cookies are small text files that are stored on your device when you visit a website. They are returned to the original website or to another website that recognises the cookie on each subsequent visit.

Similar technologies include, for example, local storage, pixels, tags, scripts and device identifiers that work in a similar way to cookies.

These technologies can be used to:

enable website functions (for example shopping cart, login, language settings),
store your preferences,
analyse how the website is used,
display personalised content and advertising.

4. How we obtain your consent (consent management)

On your first visit, our website displays a cookie banner managed by a consent management tool (for example Complianz). Through this banner you can:

accept all cookies,
allow only certain categories (for example “statistics”, “marketing”), or
reject all non-essential cookies.

Your choice is saved in a consent cookie. You can change or withdraw your consent at any time with effect for the future by clicking “Cookie settings” / “Cookie preferences” in the footer of our website (wording may differ slightly).

Essential cookies that are required for the operation of the website are used without separate consent. All other cookies and tools (especially statistics and marketing tools such as Google Analytics 4, Meta/Facebook Pixel, Google Ads, TikTok Pixel, Pinterest Tag, Snapchat Pixel, embedded content from third parties) are only activated if you have given your consent in the cookie banner.

5. Types of cookies and legal bases

5.1 Essential (necessary) cookies

These cookies are required so that you can use our website and its basic functions. Without these cookies the website would not function properly.

Examples:

cookies to store your cookie and privacy settings,
session cookies for the shopping cart and checkout,
login cookies for customer accounts,
security cookies (for example to prevent misuse, for load balancing).

Legal basis:

section 25(2) no. 2 TTDSG (Germany),
Article 6(1)(b) and (f) GDPR (performance of contract and our legitimate interest in operating a secure, functional website).

You cannot deactivate these cookies via the cookie banner, but you can block them in your browser settings; in this case, the website may not work correctly.

5.2 Preference / comfort cookies

These cookies allow the website to remember information that changes the way the website behaves or looks, such as your preferred language, currency or region.

Legal basis:

section 25(1) TTDSG and Article 6(1)(a) GDPR (consent), or
where strictly necessary for requested functions, section 25(2) TTDSG and Article 6(1)(b) GDPR.

5.3 Statistics (analytics) cookies

These cookies help us understand how visitors use our website so that we can improve it.

We may use Google Analytics 4 for this purpose. For details on data processing by Google Analytics 4, please see the section “Web analytics with Google Analytics 4” in our privacy policy.

Examples of data:

pages viewed and click paths,
time spent on pages,
browser and device information,
approximate location (based on shortened IP address).

Google Analytics 4 is only activated if you have given your consent to statistics cookies in the cookie banner.

Legal basis:

section 25(1) TTDSG and Article 6(1)(a) GDPR (your consent),
for any data transfers to the USA: Article 49(1)(a) GDPR (explicit consent).

5.4 Marketing / advertising cookies Marketing cookies are used to display personalised advertising on our website and on third-party sites, and to measure the effectiveness of advertising campaigns (for example conversions).

We may use:

Meta/Facebook Pixel,
Google Ads and Google Ads Remarketing,
TikTok Pixel,
Pinterest Tag,
Snapchat Pixel,
other online marketing tools.

These tools are only activated if you have given your consent in the cookie banner (category “marketing” or similar).

Legal basis:

section 25(1) TTDSG and Article 6(1)(a) GDPR (consent),
for data transfers to third countries (especially the USA): Article 49(1)(a) GDPR (explicit consent).

You can manage your preferences at any time via the cookie settings on our website and (if you have an account) also in your user settings on the respective platforms.

5.5 Cookies for embedded content (for example Instagram, Facebook, YouTube, TikTok, Vimeo)

If we embed content from third-party platforms (for example videos, posts or feeds), these providers may use their own cookies or similar technologies.

We integrate such content so that either:

it is only loaded after your consent in the cookie banner, or
no data is transmitted until you actively click on the content (“click to load”).

Legal basis:

section 25(1) TTDSG and Article 6(1)(a) GDPR (consent),
where the content is required to perform a contract or is explicitly requested by you: additionally Article 6(1)(b) GDPR.

6. Which cookies are used in detail?

The exact cookies and similar technologies used on our website may change over time (for example if we adapt our tools or add new services).

You can find the current list of cookies and tools (including provider, purpose, storage duration and type) at any time in our cookie banner or consent management tool under “Cookie details” / “More information”.

7. Storage duration

Cookies may be stored:

only for the duration of your session (session cookies) – they are deleted when you close your browser, or
for a longer period until a defined expiry date or until you delete them (persistent cookies).

The specific storage periods for each cookie are shown in the cookie banner / consent tool and can be viewed there at any time.

8. Managing cookies in your browser

You can configure your browser so that:

cookies are not stored at all,
cookies are only accepted in certain cases, or
cookies are deleted automatically when you close the browser.

You can also delete cookies already stored at any time. The exact steps depend on the browser you use. Please refer to the help section of your browser.

If you deactivate all cookies, some functions of our website may no longer work as intended.